The Secret Garden is a traditional Cape Cod bed & breakfast that has been around for generations, thus it was important to develop a brand that was fresh & contemporary to attract a new generation of guests, but also kept its flair for quaint charm and nostalgia in tact.
Cory Vines is a young, vibrant start-up that releases modern activewear collections on a quarterly basis. As the brand approaches its first birthday, we streamlined the brand palette, updated the typographic styles and developed lively, quirky phrases that would lend itself to an exciting unboxing experience for consumers.
Jevonne Bowman is a freelance filmmaker and producer based in New York City, with a clients ranging from TLC to the Travel Channel. She needed an upscale brand identity that paid homage to the iconic and sometimes stark characters she captures on film. With this identity system, we take the classic elements of old Hollywood glamor and channel them into an aesthetic befitting of today.
Doctor Cheryl Donath needed a contemporary brand refresh for her podiatry clinic. Eighteenth-century anatomical illustrations add an intellectual touch to a clean and classic approach to the brand. A fully-responsive, single-page website was created to create a simplified, seamless experience for her patients.
Development: Stephen Bégay
Trimfit is a legacy brand, marking its hundredth year in the garment industry. The company desperately needed a brand refresh that would place them at the forefront of the children's apparel business in North America. The challenge here was creating a brand that was accessible enough for the big box stores (in which Trimfit can be priced at the entry-level) as well as boutique children's clothing stores (in which they are positioned at the higher end of the pricing structure.) With a distinct focus on brand recognition, we produced a streamlined visual platform and graphic language flexible enough for a variety of applications; a brand identity system that uses a fresh, contemporary palette of colors to distinguish itself against key competitors in the marketplace. In doing so, we created a system that not only speaks to the child, but also to the consumer.
Art Direction & Design: Allegra Poschmann, Siavash Khasha
Photography: Marie-Reine Mattera
Pattern: Seth Nickerson
Web Development: Ben Crudo Consulting
CCS Community Services organizes a number of different charitable initiatives around the city of Montreal through a variety of channels. As a result, an umbrella brand was developed that creates unity across the sub-brands in the identity system, brochures and fully-responsive website.
We were commissioned by activewear brand, Neff, to create an aspirational brand document outlining the legacy and future commitments of their organization. Neff was the first company of its kind to create a lifestyle brand that is made for the pros, but geared towards the rookies and the Neff family has continually pushed themselves to create lasting alliances and partnerships with the best shops, world-class athletes and brand ambassadors, such as Snoop Dogg, Mac Miller, Deadmau5 and Damian Marley.
Hitlab is a collaborative online community developped in part by Akon and Universal Music. The website allows users to submit content, such as songs and recordings, and curates them based on an algorithm geared towards demonstrating how hit-worthy any particular upload is. The higher your hitlab score, the more likely that your content will be featured, which thereby has the potential to be picked up by Universal music. The community also allows users to create profiles, playlists and more.
Created at Locomotive
As brand guardian of sorts, I art directed and wrote the hefty brand identity standards documentation. As such, it was important to introduce the strategy and branding elements in a way that was clear, simple and easy-to-use, as this document would be transcreated across hundreds of regions spanning seven continents.
Created at Sid Lee
Cory Vines is an online-only activewear brand creating luxury clothing for people leading active, interesting lives. The brand needed a press kit to express the finer details and goals of the brand to investors and prospective buyers.
Charcoal is a branded content management system (CMS) that is geared towards clients in the retail industry. Developed as an in-house initiative at Locomotive, Charcoal is meant to symbolize exactly what powers and fuels steam engines. A fully-responsive website designed using parallax effects and techniques, the prisms move dynamically throughout the website in service of the content they highlight and animate.
Created at Locomotive
Imagebuilder is the slight misnomer of a team of copywriters specializing in branding and image enhancement. As such, they needed an identity that was editorial, contemporary, sleek and slightly cheeky. When approaching the business cards, several catchphrases were developed that clearly detail the services the team provides. The project included the branding and identity system in addition the a fully-responsive website.
Ian Snyder is a writer in every sense of the word, and his work ranges from blogging, news stories, press releases, personal narratives and sports journalism, and it was important to make his professional diversity known almost instantaneously.
Complete identity and branding for local Montreal fashion designer, Michael Eardley and his collection, Live Now. The line bridges the gap between luxury and accessibility, and it was important that the brand reflected the ideals of class, glamour and excitement without seeming overly pretentious.
La Fondation Lafontaine Cormier is an organization that aims to protect and preserve Quebec laws and culture; it was therefore necessary to provide them with a logotype that reflected classic ideologies with a contemporary twist.
Created at Cossette: Identica
Set in Montreal's historic and industrial Griffintown quarter, Gallery Lofts reinvents the modern loft by juxtaposing brick, concrete and steel with open spaces, natural light and precision crafted design. In doing so, I created a brand that exhibits this best-of-both-world's philosophy by suggesting Gallery's innovation is the new industrial revolution.
When this Plateau institution expanded into a general store and bistro, a new website was created to provide details about the team, menu, services and their famous club sandwich, the Fameux Club Matin. Given the general store's history and heritage, a classic approach was taken in the website design and development which harkens back to when this family business first opened its doors in 1959.
Developed with Carteblanche.